Strategy Worksheet

 

Student(s):Kassi Riley and Meagan Johnson

 

Name of Assignment: Arkansas Wild Advertorial 

 

Message/Big Idea: Learning about Arkansas’ history doesn’t have to be boring. In fact, some of it can be super interesting and even spooky. This advertorial will intrigue audiences by talking various abandoned sites in Arkansas while encouraging others to learn more about the State’s history by visiting the Arkansas History museum(?) 

 

Target audience(s)/Ideal Consumer: Arkansans ages 18-25 who are adventurous and curious about exploring nature and history. 

 

Platform: Arkansas Wild magazine.

 

Communication Objective: The audience should feel a sense of adventure and be left with a desire to learn more and explore for themselves.

 

Tone:  Amanous, exciting, and adventurous.

 

Research:

• Museum website:https://www.historicarkansas.org/

• Abandened Arkansas website: https://abandonedar.com

 

Sources:

• Photos: Photos taken by Meagan Johnson.

• Copy: Written by Kassi Riley and Meagan Johnson.

Strategy Worksheet

 

Student: Meagan Johnson

 

Name of Assignment: Socail Media Content 

 

Message/Big Idea: Want to travel somewhere new and exciting? The Windy City is full of excitement and it's time to start planning your visit. This post will encourage viewers to make a spontaneous trip to the big city through highlighting a weekend full of nice weather.

 

Target audience(s)/Ideal Consumer: Young adults ages 17-25 who are spontaneous and always ready for a last minute adventure.

 

Platform: Chicago Instagram feed

 

Communication Objective: The audience should feel a sense of adventure and be left with a desire to learn more and explore for themselves.

 

Tone:  Simple, exciting, and adventurous.

 

Caption Copy:

What are your weekend plans? Why not spend it exploring the Windy City!

 

Sources:

• Photos: Photos taken by Meagan Johnson.

Strategy Worksheet

 

Student(s) Meagan Johnson

 

Name of Assignment: Travel Poster 

 

Message/Big Idea: San Diego is a large city with plenty to do. Whether you're looking for the major tourist spots or the best local digs, this town has a lot to offer. This poster insert will include a list of restaurents, parks, and other attractions in a visually appealing way. The piece will be inspired by vintage movie posters with a modern twist so as to appeal to the target audience.

 

Target audience(s)/Ideal Consumer: Young adults ages 18-28 who are spontaneous and enjoy traveling.

 

Platform: Poster Insert for The Bucketlist magazine.

 

Communication Objective: The audience should feel a sense of adventure and be left with a desire to learn more about San Diego and explore for themselves.

 

Tone:  Spontaneous, exciting, and adventurous.

 

Research:

• https://www.cinemasterpieces.com 

• https://piktochart.com/blog/how-to-make-a-poster/

 

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Strategy Worksheet

 

Student(s): Meagan Johnson

 

Name of Assignment: Magazine Ad 

 

Message/Big Idea: San Diego is the perfect place to start your new adventure. The city is perfect for a weekend getaway with your favorite adventure partner. 

 

Target audience(s)/Ideal Consumer: Young adults ages 18-28 who are spontaneous and enjoy traveling. 

 

Platform: The Bucketlist magazinel 

 

Communication Objective: The audience should feel a sense of adventure and be left with a desire to learn more about San Diego and explore for themselves.

 

Tone:  Spontaneous, exciting, and adventurous.

 

 

Sources:

• Photos: Photos taken by Meagan Johnson.

• Logo: https://www.sandiego.gov/communications/design

Strategy Worksheet

 

Student: Meagan Johnson

 

Name of Assignment: Right Brain to Left Brain Ad 

 

Message/Big Idea: The new big idea is that plants aren't only good for making your home look pretty. They also have numerous health benefits and are easier to take care of than people think.

 

Target audience(s)/Ideal Consumer: Young and middle-aged women who own homes and are looking for practical ways to set up their living space.

 

Platform: Home Depot's Instagram.

 

Communication Objective: The audience should want to purchase plants from Home Depot because it is a practical decoration that does more than just sit around like other accessories. The viewer should feel inspired to own plants and perhaps even see them as a new hobby.

 

Tone:  Clean, simple, practical, and stylish.

 

Caption opy: 

Time for a new weekend project! Why not improve your living space by trying out some new houseplants? 

 

Sources:

• Photos: unsplash.com